Branding that looks good and makes sense.


Introducing Commercial Studio, a new branding agency from Dino Sanchez, Matt Tragesser, and Christian Schwartz. Launched as a sister company to Commercial Type, Commercial Studio builds on the trio’s passion for typography as well as their extensive brand-building experience.

We specialize in distilling a brand down to its essence: logo system, typography, color, and tone of voice. We’re strategic thinkers, but we don’t believe design strategy needs to sound complicated to be effective. We’re collaborators and problem-solvers, and we look forward to working with you.


Dino Sanchez

Dino focuses on Commercial Studio's strategic vision as well as on fostering the studio's client relationships. Over the past decade he has held leadership positions at acclaimed global creative agencies Avroko and frog, and most recently serving as Executive Design Director at Droga5. During that period he built brands for JPMorgan Chase, Diageo, Anheuser-Busch InBev, Equinox, Xfinity, and Herman Miller. Dino's experience spans work in architecture, hospitality, product, retail, experience strategy, and interior design. Dino was recognized by the White House for his work reimagining FEMA’s disaster relief after Hurricane Sandy.

Matt Tragesser

Commercial Studio's creative lead, Matt has spent the past 15 years creating network branding systems. As a creative director at Sibling Rivalry, he led network rebrands for Bravo, Fusion, and Food Network, as well as promotional campaigns for HBO, Nickelodeon, and NBC's Sunday Night Football. He also designed graphics for Giant Spoon’s award-winning SXSWestworld activation. Prior to his network focus, Matt was immersed in the film industry, creating several main title sequences as well as the iconic Marvel logo animation. Matt’s work has received accolades from Promax, Print Magazine, Type Directors Club, and ADC.

Christian Schwartz

Christian is a partner in the type foundry Commercial Type, and brings his years of experience running the company’s New York office to Commercial Studio. Since 2003, he and his team have designed proprietary typefaces for clients worldwide, including The Guardian, Sprint, Vanity Fair, Chobani, and the Museum of Modern Art. In addition to commissioned work, Commercial Type has built a renowned library of typefaces available for general use, including Graphik, Druk, and Dala Floda. Schwartz’s work has been honored by the Cooper-Hewitt National Design Museum, Type Directors Club, the AIGA, and the Design Museum in London.